Tips to Grow your Business during Pandemic

According to Matthew Brannelly – strategic leader from Brisbane, there are still ways for you to grow your business during the pandemic. When many companies are working remotely, operating at limited capacity or shut down completely, it may seem like there are few, if any, opportunities to achieve business growth. Despite these setbacks, there are ways to make the most of the current circumstances and continue growing your business during the COVID-19 pandemic.

Here are some tips given by Matthew Brannelly, which will keep sales coming in and your customers and employees engaged.

1. Digital Marketing Strategies

Although many digital marketing channels like blogs, email newsletters and social media are free or low-cost, businesses trying to grow right now must be strategic about the time and resources they dedicate to their marketing efforts. Be careful and resourceful with every dollar you invest in marketing, said by Matthew Brannelly.

2. Interact with your Customers using Social Media Channels

Social media channels like Facebook, Instagram, Twitter and LinkedIn have become even more important for brands that want to stay connected to their customer in the age of remote work and store closures.

To make the most of social media right now, identify your target customers and pay close attention to what they’re saying and doing online. At a time when everyone is feeling uncertain about their health and the economy, you can stand out by responding to your customers’ current needs and concerns.

3. Improve your Virtual Selling Skills

Most companies have shifted their sales processes into the virtual realm, but just because you’re pitching over a Zoom call doesn’t mean it’s any less professional. Treat your virtual sales calls like in-person meetings and prioritize first impressions. Dress professionally, optimize your background and home office environment, and make sure your audio and video are clear for seamless communication, says Matthew Brannelly.

Impact of COVID-19 on Nonprofits

According to Matthew Brannelly, the COVID-19 pandemic had a detrimental impact on the whole world. Affecting civilians, government organizations, and private organizations all alike. And to no surprise, the Nonprofits were no exception.

A survey revealed by Orbit NFP Hub, an organization led by Matthew Brannelly that helps nonprofits to become more efficient, showed a clear decline in revenue, individual giving, and grants that have consequently affected the services provided by them during the months of the COVID-19 pandemic. As such it also had an impact on the employment aspect of these nonprofit organizations and furloughing of employees and laying them off was a common sight.ccor

Of the total number of respondents in this survey, conducted by Matthew Brannelly and his team, 80% of the nonprofits reported a decline in revenue generation through various means. The most apparent of them being revenue generation through different events and activities. This decrease in revenues naturally has affected the capacity of these organizations to retain their employees and 38% of them reported reducing their workforce. And furloughing their employees was the most common approach.

Added to these problems was the imbalance in demand and output. Reduced revenue and employees but the increased demand for services during the COVID-19 pandemic caused staff disruptions in these nonprofits. This hindered the realization of their goals.

But not all of the respondents were in a negative puddle. 25% of them reported an increase in employment during this period and 75% among them view such employees as a permanent addition to their workforce. Some organizations even have projected that they will reach their revenue goals. And even many others have opted to merge with partner organizations to continue providing their services and cut other costs. This step will also decrease the workload on individual employees during these trying times.

The Main points Noted during the Survey:

1. The decline in revenue:

80% of the respondents have brought up this point. Their common argument being

  • Decrease in philanthropic grants
  • Decrease in individual giving
  • A decline in revenue generation through events and activities

2. Impact on employment:

38% of the surveyed organizations reported having decreased their workforce. Some among them have also reported that their workforce was cut in half and employee benefits were reduced. The hiring of new employees was also difficult due to the worldwide shutdown.

  • Healthcare facilities could not be provided to them.
  • As working in person was not an option, virtual methods had to be applied, which further added to the problem.
  • The workload on individual employees was overwhelming. Owing to this, many quit willingly.

3. Impact on operations:

Not being able to reach their targeted goals was a common sight for these nonprofits. This follows naturally from the effect on employees caused by the COVID -19 pandemic. The main causations are as follows.

  • Furloughing of employees.
  • Limited revenues.
  • Online mode of communication and work, which lowers the effectiveness of any actions.


It is immanently clear that these various nonprofit organizations require solutions and new ways that would help them get back on track and start providing their valuable service to humanity again in the most effective way. Taking measures like additional loan options of forgiving loans, payroll tax relief, additional grants, etc might prove to be beneficial.

We, at Orbit NFP Hub, dedicate our hearts to doing the same. Our creative solutions, developed by an efficient team headed by Matthew Brannelly, to cope with these new times when the definition of ‘normal’ is changing every day are sure to take your organization to new heights.

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Planning to Start a Nonprofit in Australia?

According to Matthew Brannelly – strategic advisor from Australia, if you are planning to start a nonprofit or charitable organisation, then you need to consider some questions before you embark on your initial journey.

Who else is out there?

There are literally hundreds of thousands of nonprofit organisations in Australia. Your first step should be to look at whether there is an organisation already doing what you want to says Matthew Brannelly. This way you can see answer questions such as:

  • Am I doubling up in an area?
  • Is there high competition for grants?
  • Could I join/partner with/share resources with an existing organisation?

How will my nonprofit be structured?

If you want to register your nonprofit organisation, you will have to look at how it is structured – either as a company or an incorporated body.

The Australian Securities and Investments Commission have compiled a factsheet of information, to help you choose the appropriate structure of your organisation.

Remember, each state has different rules and regulations regarding setting up of a nonprofit organization says Matthew Brannelly. It would be best to check with your respective Office of Consumer and Business Affairs.

What administration duties should I know about before I start?

Here are six key areas you should have planned out:

1. Business Plan

Set out your strategic objectives and goals for your organisation. Include your vision and mission statements to help you work towards these goals.

2. Manpower

Attract, recruit and retain staff from a diversified background that will help you raise the organisation’s profile to the public at large. Your staff is your biggest brand ambassador, so ensure everyone is aligned to your nonprofit cause.

3. Public Relations/Marketing

You would need a public relations and marketing team to help you communicate the core messages of your brand and corporate brand. These include having a communications and marketing plan, media relations and marketing collateral to help you get the word out there.

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Top Digital Tools for Fundraising

Are you keen on fundraising activities? According to Matthew Brannelly, recent market conditions after the 2020 Pandemic abstain the entities from gathering funds in a conventional door-to-door manner. Over the past few years, many top associations like the Orbit NFP hub collaborate with nonprofits to stream the income sources.

They also use the omnichannel approach to gather funds for ‘fundraising .’ Matthew Brannelly is the visionary for stretching a helping hand towards such nonprofits and aid them in governance with the local government.

What does fundraising refer to?

The collection of voluntary financial contributions through multiple resources refers to fundraising activities. Although it might appear a complex process when you channelize the process, funds are gathering over from all across.

People like Matthew Brannelly, who have a keen interest in developing NGOs for public welfare, come up with charitable foundations, companies, agencies, and individuals to collectively gather funds for the nonprofits.

How is digitalization a boon for fundraising?

Enhancement of digitalization led to the incorporation of online fundraising mediums that reach out to larger masses and involve minimal fuss. Besides, it is possible to remotely monitor and manage the collection process without trespassing any geographical limits.

Before you learn about the various tools, getting a glimpse of potential donors is also mandatory.

Organizations that can enable you to gather funds from donors such as:

  • Public bodies
  • Individuals
  • Companies and organizations
  • Foundations

How can relationship-building boost the fundraising for nonprofits?

Intelligent intellectuals like Matthew Brannelly know the potential to online marketing, and they effectively imbibe the fundraising initiative through multiple online tools and mediums. It also emphasizes developing a soft corner amongst the donors for achieving the nonprofit objectives. Motivation to donate for others’ welfare is the fundamental principle of fundraising, and few entities can optimize it through online tools for your growth and market sustainability.

What are the best digital fundraising tools for Nonprofits?

The collection of funds is no longer linked only to fund accumulation but has a larger perspective than this. It constitutes complex initiatives for the spread of digital awareness amongst potential clients to increase their donation part.

Conventional tools for raising funds include:

  • Public events
  • Formal dinners
  • Welfare walkathons
  • Concerts
  • Charity auctions and many others.

Direct marketing through T.V, commercials is also a popular way of collecting funds and is highly used in emergencies.

Digital tools:

It highly exploits the mobile technology for collecting funds so that the Nonprofits can get a bulk amount with a few clicks. They also involve SEM and SEO strategies for increasing public awareness. Social networking sites, interactive videos, and live video conferences through various channels are few leading fundraising techniques utilized by experts like Matthew Brannelly to develop finances.

It also includes:

  • Crowdfunding
  • Email Marketing
  • Personal fundraising
  • Solidarity auctions

These are some of the common yet highly effective online tools that pave the way for the cumulative growth of nonprofit organizations and amplifying their revenue streams!

Summing up

Matthew Brannelly came up with experts who leave no stone unturned to achieve the dedicated goals of nonprofits for fundraising. After stringent market check and following advanced digital methodologies, they can develop high finance yielding prospects that could help in overall business growth in times of Pandemic!

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Business Trends in Australia taken during Pandemic

There will always be some important trends influencing business across the globe every year says Matthew Brannelly. While some are fleeting and don’t last long. Some trends are significant and seem to make an impact for a longer time. However, the trends brought about by the pandemic were not anything anyone ever bargained for. The rapid shift in consumer behavior was unprecedented and businesses were obliged to quickly adapt to these changes. These brought about trends across businesses of all sizes and industries and opportunities that can be leveraged to drive businesses forward.

Matthew Brannelly, the founder of  Orbit NFP hub, an organization driven with passion in helping NFP (not-for-profit) organizations grow observes that these trends will impact significant growth during and after covid 19. You will need to understand the trends and technologies in order to ensure your business is moving in the right direction towards growth.

Here, Matt Brannelly provides pandemic business trends that are transforming the business landscape now and post-pandemic in Australia.

1. Digital Adoption

The closures of stores, brick and mortar businesses, malls, restaurants, gyms, and concern of personal safety have got consumers shifting online in a big way says Matt Brannelly. This means businesses that were still on the fence are left with no choice but to embrace online business in order to cater to their customer needs. In fact, during the 2020 Black Friday/Cyber Monday online shopping sales period, over 2 million Australian families have placed orders online. Australia witnessed a record-breaking online sales boom more than ever during the pandemic. The new normal is restaurants receiving takeaway orders online. Gyms providing virtual fitness classes, grocery stores shifting online for product ordering and delivery, and many more.

2. Work from Home

The transition to work from home is probably the most significant trend that is driving the new normal. Businesses are now experiencing firsthand that they do not need to be restricted to the four walls of the office before they can be productive. This has brought about flexibility in work arrangements. Although some are still wary of the good and bad that come with work from home brought, the pros sure outweigh the cons. Expect more companies allowing employees to work from home even after the pandemic ends.

3. Virtual Conferencing and Events

 With social distancing, businesses have to embrace virtual conferences.” How can you attend a charity auction if you cannot go? How can you raise a charity fund if your partners are unable to attend? Nonprofits companies are turning to virtual gatherings not only to engage with the public but also to spark financial support”,  Matthew Brannelly explains. “Facilitating virtual events have been one of the most cost-effective ways to reach a wide array of potential donors and push their initiatives, Matthew adds. Not only nonprofit organizations, many other businesses are also leveraging virtual conferencing and virtual events technologies to keep people engage, connected, and do business amidst the crisis.

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Increase Customer Reach using Marketing Ideas

Customers are the lifeblood of every business says Matthew Brannelly. Any business or organization that is not attracting new customers or growing its customer base will soon find itself kicked out of the game. Simply put, if there are no customers, there is no business.

Hence, it becomes essential to reach new customers and incorporate innovative approaches to position your brand to the right audience or sell your ideas, products or services. We ask expert,  Matthew Brannelly founder of Orbit NFP hub, an organization helping non-profit to grow. He provides tried and proven expert marketing tips to help businesses acquire new customers.

You can’t be seen without Search Engine Optimization

If you already own a website, have engaging interesting content for visitors to read or run a blog, they won’t amount to much if they are not being found by the right audience. And this can be made possible through search strategies.

Search strategies encompass various techniques and approaches such as SEO, content marketing, search engine marketing, keyword optimization and link building strategies. When applied, your website and brand will be able to top the first page of major search engines like google. This way you can boost visibility and increase customer reach. A much-needed step to attracting new customers.

Don’t Go Solo

“There is no doubt many businesses started alone when they just got started on the entrepreneurial journey. However, as businesses grow and customers increase, partnering with the right people and becoming a member of a like-minded community might be what you need to grow,” Matthew Brannelly says. Matthew suggests building your business to success without going solo:

  • Form a partnership with existing businesses, stakeholders, or good partners who are aligned with your business models. This can be a collaboration among YouTubers or brands.
  • Create events with other partners for mutual benefits. For instance, a business that is into sports accessories may partner with a camping or outdoor activities company. This will be a win-win situation for these businesses while they attract new customers.
  • Work with influencers that will create a buzz about your brand and market your business or products. These influencers can help you reach out to more and build trust around the audience. A good marketing strategy that subtly promotes your brand without being aggressive.
  • Become a part of a community and participate in any events or charities. It’s an excellent opportunity to network and build great relationships that will add value to your business and your life.

Social Media is a Powerful Tool you can’t Ignore

If everyone is on social media channels today including your customers, then, nothing should be stopping you from being there. Social media channels are powerful tools every business should own in their toolbox. It allows you to connect with customers and prospects on a deeper level, build brand image and trust and engage with them. You can do a shout-out to appreciate customers, do giveaways or offer discounts to entice followers to convert them to customers.

Matthew Brannelly says it doesn’t mean you should be on all social platforms. That is why it is important to understand your audience’s persona and channels where they are most active. If not, it could be a total waste of time and effort. “And not only on the social platforms, leverage other channels such as email, and media to connect with the target audience,”  Matthew Brannelly adds. 

Showcase Positive Reviews, You Earned It

In a world where consumers will first read reviews about your product or services before making a buying decision, reviews have proven to be one of the most powerful ways to attract new customers. They can help you to gain customers’ trust and get them to do business with you. Post reviews on your social channels, link them to your website and other major review sites. Respond quickly and positively to complaints and negative reviews. The point is prospects will be willing to do business with you when others sing of your praise.

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Drive Revenue in Pandemic using Sales Strategy

According to Matthew Brannelly, many business leaders and organizations are caught off guard as they find themselves in a maze of uncertainties due to coronavirus and looking for ways to navigate through unprecedented times. However, it turns out to be a blessing in disguise for some organizations. Those who are able to seamlessly pivot their business operations and even experience growth. However, to achieve this, businesses have to take a new fresh look into the strategies and look for ways to make sales amidst the most difficult economic and social situations. It’s less of why we do business to how to do business while growing the organization at the same time.

Here, Matthew Brannelly, a founder of Orbit NFP hub, an organization with a great passion for helping (not-for-profit) organizations grow delves deeper into sales strategy that can drive revenue during the pandemic and beyond. Let’s dive in!

1. Communicate and Engage

While many are focused on the market and the products they offer, it is critical to involve in clear and compelling communication during this uncertain phase. Engage fast with the marketing teams, sales, pricing and support teams. Many of the employees have had to deal with loss, grief, fear and anxiety and other core human feelings. Protect your sales team beyond health and safety and get everyone on the road to recovery both for empathy and productivity.

2. Stay Relevant with Customer Needs

The pandemic has transformed consumer’s tastes, habits and consumption patterns and lifestyles.  This has presented newer opportunities and new markets that businesses can take advantage of. Therefore, you need to evaluate your offerings to ensure they adapt to the changing market scenarios. “If for instance, you are a retail business, fitness or you organize live events, transitioning online is the way to go and see how your services or products can adapt to home usage. While many have opted to make sanitizers, masks and other medical supplies, this might not cut the drill when things return to normalcy, says Matthew Brannelly. Therefore, revisit your strategy, see where you are losing sales and think of a way you can capitalize on the current changes to drive sales and revenues.

3. Focus on Sales Experience

While social distancing and remote working become the “new normal” going digital will lead the way in order to improve customers’ experiences. Many have shifted online using live streams, video conferencing and webinars to communicate with prospects and consumers. Matthew Brannelly suggests that businesses should turn everything virtual, connect with clients through video and facilitate the sales process. Take advantage of technological advancement to provide deep expertise, insights and support to customers. Do not forget to leverage social media channels to connect with customers at a deeper level, demonstrate expertise, build trust, brand and drive sales.

4. Give before you get

Consumers can sense from afar a person that only cares about sales and will likely pull away. In times where things might not be working well for business. It is easiest to be bent on making sales, prices, meeting deadlines, and basically about our needs. But remember that we succeed when we help others to be successful. This means you have to first provide value to prospects and build a tangible relationship with them. This can be putting put out a demo of your products or services, offering a free ebook that will interest them or giving out solid business advice and ideas. This way, they will appreciate the extra effort put into it and are likely to make the purchase.

5. Social Distancing is not a Barrier

Although you might already be connecting with clients and prospects through digital platforms, social distancing still doesn’t stop you from engagement that can create the feeling of the physical world. There are ways to connect with sales organizations and prospects and it doesn’t have to be anything big. “It can simply be delivering a box of pizza to their doorstep after video conferring or having a virtual tea time while chattering away the stress of the day,” Matthew Brannelly says.

Matthew Brannelly | Digital Fundraising for Nonprofits

According to the strategic advisor – Matthew Brannelly, it’s time to rethink, and re-strategise how we fundraise. While the digital age has transformed the way we live our lives, conduct businesses and connect with people. Nonprofit organisations are also not left out. The Digital-first approach becomes important for fundraising and connecting with donors, volunteers, members and the community at large.

If there is any hesitation by nonprofit organisations, the pandemic must have taught them the greatest life lessons. Hosting game tournaments, charity auctions, gala nights and other fundraising events seem far-fetched in the new norm of social distancing.

Moreover, the demand for supports is rising at an all-time high as many grapple with the effect of the pandemic. If not anything, the COVID-19 pandemics has taught us that the old traditional ways of fundraising might not cut it anymore.

This means embracing digitalisation has become all the more important for fundraising and sustaining charitable work in order to better serve the community. Therefore, organisations need to shift from the traditional approach to digitalised fund-raising techniques in order to keep up and ensure success while carrying out the novel cause. To this end, Matthew Brannelly, the founder of Orbit NFP, (an organisation helping nonprofit organisations to achieve their goals) delves deeper into digital fundraising strategies that are important for success.

1. What’s going on in the non-profit landscape

Many of the non-profits found themselves in the conundrum as the pandemic take its toll. The pandemic affected everyone and those who give to them are also facing financial challenges says Matthew Brannelly. Plus, the lockdown measures makes the traditional approach impossible. However, to keep money coming in, fundraising still needs to be made. It’s no surprise many non-profits found themselves struggling during the pandemic.

Those who have been able to harness the power of technology remain agile and resilient as they transcend to the digital approach. They have been able to build a community and demonstrate empathy and commitment to the people they serve through digitalization. Many are coming up with online fundraising plans and are employing different virtual approaches to attract donors to give.

“Organisations are using peer-peer fundraising in which donors set up personal fundraising platforms and fundraise for non-profit. The social media-based campaign becomes a useful tool for fund raise where the in-person campaigns fail during this period of crisis,” Matt Brannelly says.

2. Proven strategies that work for fundraising amidst pandemic

Digital fundraising at this time goes beyond putting a “Donate” button on your website and calling it a day. There are strategies and methods that need to be employed in order to ensure success. These include peer-peer fundraising, setting up crowdfunding campaigns, hosting virtual events, making live-streaming fundraisers, ensuring seamless digital payment options and many more.

“With consumers spending more time online and on games with the stay-at-home order, the organisation can jump on this opportunity by harnessing video games for fundraising. You can make use of a streaming service to launch a virtual gaming campaign, attract hardcore gamers who will pay to watch their best games,” Matthew Brannelly advises.

Moreover, digital platforms are effective tools for connecting with donors all over the globe. With the internet, it is easier to reach larger audiences without any geographical barriers. NPOs can connect and engage with donors and audience, communicate with them across various channels and get to have a deeper relationship with them.

3. Leveraging digital fundraising to get consumers to give

It’s no news that society is going cashless and modern consumers prefer cashless transactions. This trend means charities soliciting funds on the street might not experience any progress as fewer people are going around with cash.

“It has become imperative for non-profits to provide donors with modern, digitalised payment methods. By making donations simpler, cheaper and accessible through these initiatives, the market will be broadened both physically and virtually,” Matthew Brannelly.

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Strategies for Financial Advisors

According to the experiences Strategic Advisor – Matthew Brannelly, the business world is highly competitive and smart financial advisors understand the importance of happy clients for a profitable business. Happy clients will not only sing the praises of your brand to others, but will make for repeated and loyal ones.

“When it comes to financial advice, meeting the bottom line or generating revenues are not all that makes for customer satisfaction. Clients are looking for transparency, tips and advice, trust, and performance as clients work towards achieving their life goals” Matthew Brannelly, a strategic advisor and financial expert explains.

In this post, Matthew Brannelly provides more strategies and tips to financial advisors. And this will help them to boost their service offerings while delighting their clients.

1. Provide Extensive Services

Being a one-stop-shop for your clients is becoming more important more than ever says Matthew Brannelly, the strategic advisor from Australia. What is the point of running around in search of various financial offerings when you can always get it in the one place?  From tax planning to retirement planning to budgeting and accounting, offering a full suite of financial services will not only benefit the business but also the client. The convenience plus value-added will boost customer loyalty. These extra service areas are also extra streams of income that will contribute to the growth of the company.

2. Be Transparent

Many financial advisors are in the habit of hiding the struggles, mistakes, challenges and risks from their clients, which is not always the best approach. And it’s no surprise many loose the trust and respect of their clients due to the lack of transparency. To avoid horror stories and get your clients to trust you more, explain every detail of the financial planning strategy, process and management including how you are paid.. Addressed their concerns, answer all their queries and yes, it doesn’t hurt apologizing when things didn’t go as planned. No one is immune to mistakes, and being honest from the onset will save you some problems and your loyal clients will surely stick around to work things out. By opening up more, you can establish a deeper and trusted relationship with the new and current clients.

3. Embrace Customer Centricity

Instead of focusing on building ROI, how about building and strengthening the relationship with clients. “Customers today want to be respected and feel important. . After all, the whole service revolves around their struggles, dreams, goals, and how to turn it into a reality,” Matthew Brannelly says.  This means financial management teams need to know and understand their clients on a personal level. “Get to know their needs, their long term and financial goals, challenges and work towards making it happen. Understand that what they are committing to by receiving your advice isn’t just a mere investment. But a lifetime of hard work and dreams, that matters to them, their family and every other thing they hold dear,” he adds.

4. Deliver Effective Proactive Communication

Matthew Brannelly says one of the constant complaints among clients has always been lack of communication. How long it took an advisor to answer their questions or how they haven’t heard from the advisors in months. How can one build a healthy relationship without communication? Communication no doubt remains the key to a great relationship. However, when it is not at the forefront of any business practices, the relationship can go sour and can lead to customers turning to competitors who are ready to give them what they need. That is why financial advisors need to stay in touch with their clients while leveraging every channel such as email, social media, newsletter and even phone calls. Moreover, give a prompt reply to their queries even to tiny details instead of ignoring them. This way your clients will feel valued and heard.

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Best Advertising Strategies for Nonprofits

According to Matthew Brannelly, strong advertising can do wonders for your fundraising success. Advertising allows you to get the word out about your campaigns and events, which raises more awareness of your cause and work.

By running advertising campaigns, you’ll reach more donors and keep engaging existing ones to see better fundraising results all around.

Learn some excellent advertising strategies with Matthew Brannelly that are sure to help your organization gain more exposure.

1. Take advantage of online affiliate programs

Many websites have affiliate programs in place, where a website will donate a portion of their profits to your organization in exchange for advertising their services or research says Matthew Brannelly, strategic advisor from Australia.

2. Explore ad retargeting

Ad retargeting allows your organization to show targeted advertisements to people who have visited your website. When visitors land on your site, an invisible piece of script is placed on their browsers.

3. Consider investing in FB ads

Using Facebook is an inexpensive way for your organization to run targeted ads says Matthew Brannelly. You can segment your followers into different lists based on location, interests, demographics, or other data points.

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